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“Absolutely exemplary public-service television,” declared the Independent’s Thomas Sutcliff. “Interesting, informative and unhysterical in its presentation of the facts.”

In 2005, Britain’s most down to earth celeb chef went into battle to improve school dinners. Now he returns to the frontlines to do battle for creatures that can’t stand up for themselves – battery farmed chickens.

Jamie revealed that 95 per cent of Britain’s birds are fattened quickly, in overcrowded, windowless sheds.

These hapless creatures live an accelerated life, reaching the right size for slaughter twice as quickly as in days gone by.

Jamie even openly criticises Sainsbury’s, which employs him as its poster boy.

“Oliver, who won plaudits for his campaign to improve school meals, wants to raise awareness about intensively-farmed birds,” reported Paul Revoir in the Daily Mail.

“Jamie’s Fowl Dinners urges consumers and retailers to switch to birds reared under better welfare conditions.”

The hard-hitting, one-off show sees Jamie deliver an unflinching investigation into Britain’s poultry production lines.

The formerly Naked Chef reveals the appalling conditions endured by the birds, along with the horrors of “wet egg” and the near nightmarish MRM (Mechanically Reclaimed Meat).

Jon Ungoed-Thomas in the Sunday Times observed, “With the consumer tide apparently turning in favour of animal welfare, Oliver may have picked the right moment to take up the cudgels.”

Eight months after the show was first transmitted, Sainsbury’s made a commitment to phase out its use of battery-reared chicken.

2008 | Documentary | Channel 4 | 60 minutes

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Tags: C4, cookery, documentary, Jamie Oliver, Jamie's Fowl Dinners, On Demand, reviews

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